Categories: Teacher Experiences & Reflections
Generating Leads
Pamela Towne shares an excellent Referral Plan for generating new students from present students. Pamela asks all her students for the names, addresses and phone numbers of people who might be interested in T’ai Chi Chih. She asks about each person and why TCC might be valuable for them, to know a bit about them first. She then puts them on her mailing list, under new students, along with the name of the person who referred and the reason they might benefit from TCC. Whenever Pamela has a free demonstration, she calls them and invites them to have a preview of TCC.
Imagine that in a class of six students, if each one can think of two more people, that is a potential twelve new students! Thanks Pamela!!
Topics: Building a Class, Running a Class, Teacher Trainers
Originally appeared in: Spring 1988
