T’ai Chi Chih Enters Social Media Marketing Realm

TaiChiChih.org is embarking on an exciting outreach campaign to spread word of TCC, to reach more people who could benefit from practicing this moving meditation. To do this, we will employ online social media marketing tools such as Facebook, Twitter and YouTube. (Yes, we have already dipped our toes in this arena, but now it is time to wade in with both feet.)

Why social media marketing? Through it TCC hopes to:

• Increase our web site traffic;

• Increase TCC’s presence online (on other sites);

• Broaden the reach of our content by starting conversations about the practice and its benefits;

• Build valuable, interactive relationships with web site audience;

• Spread awareness of our mission and increase advocacy of that mission.

We will build a stronger online presence through a number of strategies, including the development of a TCC blog comprised of posts and videos centering on health themes and upcoming events. The purpose of the blog will be to provide current content, answer questions and build an audience while increasing the relevancy of TCC’s web presence. Most importantly, the blog will give you a central place to share your TCC insights, testimonials, class videos and more. It will be your place to publish content that can reach millions of people via Facebook and other social media outlets.

GKP currently has a fabulous collection of video clips of Justin Stone teaching that are housed on YouTube, and www.taichichih.org would love to increase the collection with videos by teachers and students from around the country. Other ways to help include supporting the TCC Facebook page by joining and commenting; and sharing our content with others via Twitter and social bookmarking sites such as Digg and StumbleUpon. Additionally, we are considering reaching out with an e-newsletter to various health communities to spotlight benefits, fabulous teachings, testimonials, classes, tips and news.

As always, we greatly appreciate your support of this endeavor to spread the word about T’ai Chi Chih. We can’t do it without you, and we’ll need your help to make it a great success.